Program Details
Program Timeline
1. Open Call for Proposals
Approximately six months before a storefront becomes available, we release a Request for Proposals (RFP). This document includes all the information you need to submit a thoughtful application, including space details, business criteria, and expectations for participation. Preference is given to businesses that have completed our Findlay Learn programming, as they are best positioned to take full advantage of the residency opportunity.
2. Application & Interview Process
Interested businesses submit a written proposal in response to the RFP. From there, selected applicants are invited to participate in in-person interview rounds with our team to assess fit, readiness, and alignment with the program’s goals. See Application & Program Requirements page for details.
3. Residency Selection & Onboarding
One business is selected for the upcoming residency. The selected entrepreneur will go through a three-month onboarding phase, during which they receive hands-on support to prepare for move-in and launch.
4. 15-Month Residency
Once in the space, the resident receives 15 months of tailored guidance and support from the Findlay Market team. This includes help with operations, marketing, staffing, financial planning, and more.
5. Exit Planning & Long-Term Growth
During the final quarter of the residency, our team will work closely with you to develop a customized plan for your next chapter—whether that’s securing a permanent location, scaling your concept, or evolving your business model.
Program Outcomes
Potential Outcomes Include:
Gaining a clear understanding of the demands of operating a full-time food business
Experiencing how well-managed operations and business systems impact your ability to succeed, grow, and scale
Understanding the impact of marketing and promotions
Testing your concept, commitment and abilities before committing to long-term lease and substantial financial investments
Ability to pivot plans, products and operations in response to real-world experiences
Establishing your brand and building a customer base in a thriving business district
Understanding how Mission, Vision, and Values impact every aspect of your business
Business Support
Residents receive hands-on guidance and strategic support from the Findlay Market Food Innovation Team through weekly advisory meetings, including:
Financial review and cost analysis
Menu development and optimization
Support in creating and tracking new revenue streams
Assistance with building a strong online presence
Staffing support and guidance
Development of operational systems
Connections to industry experts in marketing, build outs, financial management, and leasing
Establishing an exit plan tailored to their next best step—whether a permanent brick-and-mortar or a refined business model based on their Findlay Launch experience
Reduced Start Up Costs
This program lowers barriers to entry by providing:
Fully built-out brick-and-mortar space
Short-term lease agreement with no percentage sales requirements
Commercial equipment ranging from Type I hood, ovens, refrigeration units, prep tables, and various small wares
Grand opening event coordination and promotion
Cincinnati Health Department permit
No security deposit
Location, Location, Location
Being at the heart of the Findlay Market district gives residents the opportunity to tap into a large, existing customer base uniquely representing the entire region, unlike any other location in the city. By capturing the hearts (and stomachs) of local residents and tourists alike, residents will be able to create brand advocates and customer awareness able to follow them to their permanent home, whenever that may be. Findlay Market features include:
1.5 million+ visitors annually
5th most visited destination in Cincinnati
Vibrant community filled with small business owners, office spaces, and an expanding residential customer base
Public Relations and Exposure
As a resident of the Findlay Launch Program, you are a member of the Findlay Market community. Residents receive the following benefits:
A Findlay Market Press Release- upon opening- to all major news outlets in the city
Inclusion on the Findlay Market and Findlay Launch websites
Inclusion on the Findlay Market map of vendors
Invitation to participate in all Findlay market events and promotions
Social media posts created and shared throughout the Findlay Market social media channels, which boast over 150K followers
Participation in media events and tours
Additional support may be offered through a meeting with our communications and design team and development of a communications plan